Business-Bits and Pieces

Business-Bits and Pieces

If you spend the majority of your time with your clients on this type of factual information and never get to the results of what you do (the emotional part), it will lead to smaller sales and shallow relationships. Now, you are offering your client a transaction...
Business-Understanding Your Brand

Business-Understanding Your Brand

MARTY NEUMEIER OF THE GAP, SAYS, “BRAND IS NOT WHAT YOU SAY IT IS! IT IS WHAT THEY SAY IT IS!” Spend some serious time thinking about what your business is, what it stands for and what words you want to come to mind when your clients hear your business name. Defining...
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