Marketing-Black Box Offers

Marketing-Black Box Offers

When you own a boutique style business, how do you market with a call to action (and have a deadline) without it sounding like a “Group-on?” After going round and round on this for years, we finally landed on an idea that has been absolutely amazing! It’s simple (and...
Marketing-Packaging and Presentation

Marketing-Packaging and Presentation

For photographers, packaging the client’s orders in a creative and beautiful way is a natural finish to a creative process and is critical for four reasons. 1. To make a great final impression. 2. To create a positive experience (can’t have too many). 3. To build...
Marketing-Journaling

Marketing-Journaling

When you add emotion, you add value. We started providing a way for our clients to journal (ie: write a letter) about their children twenty years ago with the Relationship portraits, encouraging the parents to write stories and their thoughts to add to our...
Marketing-Creating an Experience

Marketing-Creating an Experience

To see the business you have created become successful, I believe you need to go beyond a Commodity and Transaction realm, then beyond the Service realm and enter into the fourth realm which holds the highest value…the Experience Realm…. This content is for Full...
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